Mastering Pinterest Keywords: Boost your Visibility and Reach

Pinterest keyword research to boost visibility and reach.

Are you already on Pinterest and looking to take your account to the next level? Pinterest is a powerful visual search engine that’s great for boosting your online visibility and reach to your offers. BUT… only if it’s optimised with keywords so you actually show up in search results!

In this article, I’ll tell you all about the 5 locations in your account that you can drop your Pinterest keywords into to boost your success. This is my strategy behind getting at least 4000 monthly views on Pinterest, along with saves and outbound clicks to my website.

Whether you’re a creative business owner, coach, or a seasoned digital marketer, these expert tactics will transform your Pinterest presence and help you boost your visibility on the platform. So, get ready to unlock the power of keywords and watch your Pinterest success soar!


Understanding the role of keywords in Pinterest success

Since Pinterest is a search engine, keywords are essential to get your Pins seen by users. So drop the #IGHashtags and get keyword researching!

If you had to go onto Google to search for your business, what would you type into the search bar? That’s your initial starting point for keywords. By understanding how people search, you can select keywords that align with their interests and needs.

Don’t be greedy though, be sure to choose keywords that are relevant to your content and align with your brand. This will help you attract the right audience and ensure that your Pins are seen by those who are most likely to engage with your content.

In the next section, I’ll show you exactly how to conduct keyword research.

Conducting keyword research for Pinterest

Keyword research will help you identify the most relevant and searched for keywords in your niche. Start by brainstorming a list of possible words that your target audience might type into Google to find your business or products. Then type those words into the Pinterest search bar, and see what suggestions appear.

Type relevant words in the search bar on Pinterest and a list of keywords will appear in the dropdown. This tells you exactly what Pinterest users are searching for when they type “women dress” – “women dresses indian”, “women dress design”, “women dresses casual summer” and more. You can use any relevant suggestions as your keywords on Pinterest.

It’s also important to consider people’s intent when using Pinterest. They’re often looking for inspiration, ideas and solutions to their problems. So focus on adding words like “inspiration”, or “how to…” into your Pin titles and descriptions.

1.    Optimising your Pinterest profile

This is the first place you can add targeted keywords into. If you imagine Pinterest as a book, your profile is the cover of that book. It’s important to make a strong first impression, and you can do that by incorporating keywords in your profile name and bio.

Your profile name should tell people what you do. For example, if you’re a watercolour artist, use a name like “Jane Smith | Watercolour Artist”. This helps users understand what you do immediately and also increases your chances of appearing in relevant search results.

The next step is crafting a compelling bio that provides a clear overview of who you are, what you do (and for who) and why you do it. Use flowy sentences with keywords and showcase your expertise and value that you provide for your ideal customers. End your bio with a call-to-action that tells them what to do next. For example, get them to visit your website or follow your account.

2.    Incorporating keywords in your Pinterest boards and board descriptions

If your profile is a book cover, then boards are like chapters (or categories) within your account to organise your Pins.

How do you optimise your boards and board descriptions? Aim for board names that are specific and describe what users can expect to find within the board. Here’s an example for you – rather than “Women’s Fashion”, incorporate your target audience into your board name – “Women’s Fashion for Busy Mums”.

Board descriptions are a common place that most people forget about. Your description should provide additional context about Pins on the board – for example, “Discover practical women’s fashion for busy mums. Colourful fabrics that lift your mood while being easy to clean messy spills or stains from the kids. Roomy pockets to store everything you need for a trip to the supermarket or even just a stroll around the neighbourhood.”

Aim to have the most important and engaging part of your description in the first sentence of your board description, as sentences further down the paragraph get hidden by a “See More” button.

3.    Pin images that get you seen

Pin image and copy for Customised Wedding invitations for destination weddings. A cream coloured background with photo of a wedding invite with burlap and laser cut wooden starfish.

The bread and butter of Pinterest – regular Pins are the number one Pin type that drives traffic to your website. In this case, what you use as an image for your regular Pin matters, since Pinterest is able to scan the image to understand who to show your Pins to.

Add text overlay when creating Pin images, using your keywords naturally within the text. Avoid using cursive fonts or colours that are difficult to read. You want to keep things simple and direct.

And if you’re a creative, I’m sure you’ll be all for cohesive design – your Pins will look great if the text complements the other visuals in the Pin image.

Don’t be afraid to experiment with different layouts, font sizes, and styles to find what works best for your brand and audience. Remember that Pinterest is a highly visual platform, so aesthetically pleasing Pin images are usually the ones that get the most clicks!

Creating click-worthy Pin graphics isn’t your thing? I offer a content creation service that’s optimised for Pinterest – learn more about it here.

4.    Utilising alt text strategically to enhance reach

For those that don’t know, alt text, or alternative text, is an accessibility feature that describes image to blind people who use screenreaders. The goal here is to make alt text functional, while still adding 1-2 keywords in. This means to prioritise describing what’s in the Pin image first, rather than stuffing keywords.

Here’s a simple example of alt text for this Pin image above: Text 5 reasons to use Pinterest for business. Small business ideas to make money through social media marketing. Over the shoulder view of Isabel, a social media manager, looking at the Pinterest app on her smartphone.

Alt text not only boosts accessibility of your Pins, but when used strategically with keywords, can boost your visibility on the search engine.

5.    Crafting keyword-rich pin descriptions for maximum visibility

The last part of our Pinterest keyword strategy – Pin descriptions are a critical component of your optimised Pinterest marketing system.

When users search for specific terms or phrases, Pinterest scans the pin descriptions to determine the relevance of the content. Therefore, it’s essential to craft keyword-rich pin descriptions that accurately describe the content and attract the right audience.

Your description should be informative, engaging, and compel people to click on the outbound link on that Pin (that’s how you’re going to get website traffic!) Instead of simply listing the features of your product or service, focus on the benefits and solutions it provides to your audience.

One useful tool for you when it comes to writing descriptions – use the AI ghostwriter on Tailwind. When I’m stuck for words I like using this tool to generate descriptions and get my creative juices flowing.

A bonus is that Tailwind is Pinterest’s recommended scheduler, and I love how it automates my weekly re-pins for each board. Here’s the link to sign up for Tailwind (and if you upgrade to a paid plan – we both get 50 FREE bonus Ghostwriter credits – score!)


Ready to make Pinterest the no.1 traffic driver to your website?

Optimising your Pinterest account with keywords in these 5 places is crucial for boosting your visibility and reach on the platform. By strategically incorporating keywords in your:

  • Pinterest profile
  • Board and descriptions
  • Pin images
  • Pin descriptions and
  • Alt text,

You’ll increase the chances of your content being discovered by your ideal audience.

Ready to make Pinterest the number 1 traffic driver to your website? My Spark your Pinterest Success workshop is an affordable way to start getting more eyeballs on your online business!

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