Let’s get social (media) sh*t done

But not by being glued to the screen 24/7.

Keepin’ it real

I’m an Adelaide-based social media marketer who believes social should be fun, connect with your community, and most importantly NOT a time suck.

It’s 2024 – pretty pics ain’t enough

Just think: with so many businesses on social, good visuals and words are vital to stopping that scroll. And if you desire sales? Then building your online community is your best bet.

But over-reliance on JUST social media should be a sin. My social media marketing services focus on combining the power of stories with Instagram and Pinterest marketing to get visibility on autopilot.

Combining logic with creativity

Eons ago I used to be a scientist, before I grew bored of the repetitive nature of my work. So I jumped ship by studying a Diploma in Social Media Marketing at TAFE SA and never looked back.

But the “always on” nature of social media and online negativity during COVID times led to me feeling disillusioned two years in.

My turning point was when out of 9334 people worldwide, I received an offer to intern with Rachel Pedersen, the “Queen of Social Media”.

This internship taught me how to repurpose content, a time saving tactic for social media. But the real turning point was when I discovered Pinterest marketing. Repurposing my own content on Pinterest got me more views and website traffic, without needing to stay stuck on the content creation hamster wheel.

Taking over the world

Fairyfox Digital might be based in Adelaide, but I love working with businesses all around the world (from Sydney to Portugal!) Especially with clients who understand that building a community is necessary for social media success, and cats are life.


Isabel, an Asian woman smiles confidently at the camera.

Isabel is an exceptionally pleasant and knowledgeable person. She helped me outline some social media posts and suggested various platforms making tech talk a breeze for someone like me. She is patient and thoughtful, she sent over the notes and recording for easy reference. Her tips on repurposing content is a game-changer!

Jilska Payoe

JFP Virtual Solutions

Teamwork makes the dream work

All great businesses are the result of a community, and here’s the communities I’m proud to be a part of. 

SA Woman Member 2024.
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