The Knowledge Grove
AI Content: Using AI Badly Is Worse Than Not Using It At All
What is it about “bad” AI content that gives people the ick? Discover why generic AI kills your brand reputation (and what to do instead!)
What is content repurposing?
If you’re an established founder already creating long-form content consistently, whether that’s a podcast, a YouTube channel, or a blog, you might be sitting on a goldmine.
Content repurposing is how you can take those existing ideas and share them across different channels to grow your reach, audience and sales, without creating more… when done strategically.
Content Repurposing Mistakes that Cost You with Jaci Schreckengost
Knowing how to get high paying clients is an important skill that every successful business owner needs to know. However, if you feel that you’re doing all the “right” things in your established business, like sharing consistent content that your audience interacts with, putting prices up, upskilling in sales calls… but still occasionally attracting leads that aren’t quite the right fit… the real issue might be bigger.
Pinterest marketing strategy for more traffic & leads
If you’re an established business owner who consistently publishes longform content like blogs, podcasts, or Youtube videos, you’re already halfway to a winning Pinterest marketing strategy if you repurpose these. But when it comes to seeing those Pinterest views turn into website visits? That’s where you’re having trouble…and it’s likely because of this common mistake I see most business owners make with the platform.
How to get high-paying clients: Brand Strategy from Designer Courtney Koop
Knowing how to get high paying clients is an important skill that every successful business owner needs to know. However, if you feel that you’re doing all the “right” things in your established business, like sharing consistent content that your audience interacts with, putting prices up, upskilling in sales calls… but still occasionally attracting leads that aren’t quite the right fit… the real issue might be bigger.
How to create an inclusive business with Simone Eyles
If someone can’t read your captions, understand your visuals, navigate your website, or consume your content in the way they need to… they’re not going to stick around long enough to become a follower, subscriber, client or customer.
This really landed for me in a recent conversation with Simone Eyles from Disinfluencer, a certified social enterprise helping brands be more inclusive through authentic disability representation and an inclusive stock library. What Simone shared was practical, honest, and a bit of a wake-up call.
My Content Repurposing Workflow: Turn 1 content piece into a client attraction system with AI
If you already have a podcast, Youtube channel or blog, you might already be repurposing that. But somehow… the repurposed content wildly underperforms compared to the original.
You’re taught that repurposing means cutting clips (with AI or manually) and posting them everywhere.
And that’s where everything goes wrong.
2026 Content Marketing Shifts I’ld Bet my Money On
In 2026, content marketing isn’t about chasing the next new platform… it’s about playing smart with the ones you’re already on. I break down 4 big marketing shifts I’m willing to bet money on for the new year, based on what’s already unfolding right now.
If you’re an established founder who’s done with the basic “Step One: Update your Instagram Bio. Step Two: Pin these Posts on your feed…”, you’ll want to read on.
Magnetic messaging shifts to attract premium clients
If you’re an established founder who’s attracting consistent leads but they’re not always the right fit… your words are the likely culprit.
The Showgirl Shift with Danah Matthews: Using Movement to Stop Shrinking and Start Leading in Business and Life
Performance isn’t reserved for dancers. It’s for anyone who wants to show up with presence.
That’s exactly what Danah Matthews, former Moulin Rouge principal dancer and founder of You Showgirl, teaches. And when I sat down with her, what struck me most wasn’t the glam. It was her unique approach to movement and business.
Energetic Selling: Not just another content marketing hack
Attracting good clients, but not necessarily your dream clients? Here’s something they don’t teach in marketing courses. Your energetic frequency could be influencing your sales. When your energetics are out of whack, even the most brilliant content strategy won’t save you. Discover the possibilities when you learn how to shift that.
5 Impactful Life Lessons from Rest & Receive business retreat
If you’ve followed me on social media for a while now, you know I’m big on crafting a business that offers you the flexibility to live a life the way you want. And lately, I’ve been feeling like I’ve been powering through life without stopping to take a break, which was why when my friend Emma Lovell reached out to share her retreat for entrepreneurs with me, I jumped at the chance to go. I didn’t expect miracles, but the whole experience was more eye-opening than I thought!