Your repurposed content deserves to perform just as well as the original
Get the exact Claude prompt I use to effectively turn one piece of longform content into a full week of social media posts (and still sound human!) , in minutes.
You’ve tried dropping your transcript into Claude and asking it to “repurpose this into social media posts”. But here’s the difference with my prompt ⬇️
Untrained Claude gives generic content
The biggest myth in content repurposing:
One post, ten platforms, done.
You can paste the same content everywhere. but whether it performs is a completely different question.
People don’t use platforms the same way. tiktok is entertainment. Linkedin is research. Threads has zero patience for video. Instagram depends on who your audience even is and why they’re there.
Same message needs different packaging. Every time.
Fewer platforms done well will always beat more platforms done badly.
My Repurposing Prompt is trained in your brand voice, ideal audience and content strategy
Most founders I talk to avoid repurposing their content for one reason: they think they’ll sound repetitive.
They won’t. Their audience hasn’t heard it yet.
Your average follower caught maybe 3% of what you posted last month. The algorithm isn’t ensuring fairness. If your message landed once, that was lucky.
The businesses that built household-name recognition, Nike, McDonald’s, Staples… didn’t say their thing once and move on. They said it until it became theirs. That’s not annoying. That’s how recall is built.
The insight you think “everyone already knows”? You know it because you’ve spent years inside your industry. Your audience is still learning the basics.
Say the thing. Then say it differently. Then say it on a different platform, to a different scroll, six weeks from now.
That’s repurposing. That’s how you stop being the best-kept secret in your field.
Who is Fairyfox Digital?
Hello, I’m Isabel Chen, your friendly neighbourhood content marketing mentor!
An ex-social media manager turned Content Strategist, I’m committed to help you turn one piece of longform content into a week’s worth of strategic posts without sounding robotic or performing poorly 😉
My clients have seen results like:
⭐ 24000+ views on Pinterest over a 90-day period, by repurposing an artist’s podcast, products and Instagram content, doubling her website traffic
⭐ 36% growth in engagement for a mental health GP by transforming her monthly email into strategic social media content, leading to 3 paid workshop opportunities
⭐ 12h+/week saved for a graphic designer, by managing her team to repurpose her podcast and Youtube tutorials into 10+ pieces of content across multiple platforms
This prompt is part of the strategic repurposing system that I’ve implemented for my clients to get these results…
