You tried repurposing content to Pinterest, but it’s a ghost town
You’ve read the “Pinterest for business” articles, and you know that it’s an underrated platform to reach a new audience.
You may have shared some of your Instagram Reels to the platform…
But your Pinterest account doesn’t seem to be growing even though you’re sharing aesthetic images… and you’re starting to wonder if there’s something you’re missing.
What does Pinterest success look like?
It’s not just scheduling pretty Pin designs and hoping for the best.
Being successful on Pinterest is making sure your current content strategy ties in your Pinterest content. This looks like:
📌 Keyword-optimised Pins so that your best content ideas get discovered by new eyes on the platform
📌 Sharing content that ties in with the customer journey so that people take action
📌 Repurposing your existing content so you’re not starting from scratch
It’s how your Pinterest turns into a reliable traffic source that feeds your business growth.
The value of letting a Pinterest expert help you
Save your time.
Branded content that speaks directly to your customer’s inner desires so you build connection and grow your brand awareness. You’ll never wake up with night sweats again to create a post last minute.
Show up consistently
As a search-based platform, Pinterest rewards consistency. So if you’re scrambling to remember to pin, you need an automated content repurposing system your ideal customers find you on the platform… even while you’re sleeping, eating dinner, or doing literally anything else.
Skip the learning curve
Unless mastering Pinterest is going to directly make you money daily, give your brain a break. You’ve got enough on your plate as a business owner: play to your strengths instead of adding “finish that Pinterest course” to your overflowing task list.
Meet my client, Ros
When Ros first contacted me, she had a Pinterest account which she was trying to use to grow her mailing list.
She had been posting Pins, but not getting many clicks from Pinterest to her website.
She didn’t know what she was doing and created random Pins to “hack” the Pinterest algorithm.
But she wasn’t seeing much growth, even with 84 followers.
This is where I came in – we implemented my 3-step Pinterest visibility strategy:
- Optimisation: Simple Pinterest tactics to get more eyeballs on your account
- Systems: A repurposing strategy so we could maintain a consistent Pinning schedule
- Examine: Looking at the essential data to figure out what type of content works best to attract your dream customers
With this strategy, we achieved 24000+ views and doubled the website visits coming from Pinterest in 90-days.
This is what you can achieve with the help of a Pinterest strategist by your side.
My unique process
Other social media managers just treat Pinterest like Instagram and share the same content there… which then flops.
Me? I’ve trained with two Pinterest experts – Meagan Williamson who runs Pin Potential, and the Social Giraffe – so that I have up-to-date knowledge on Pinterest best practices. My clients have seen results like double the traffic from Pinterest after working with me, when before there was crickets.
The magic happens in my Pinterest cave, where I look at your existing content to see what we can share to Pinterest (and what wouldn’t work). With some quality control from my su-purrvisors, I run the chosen content pieces through my strategic 3-step Pinterest repurposing system:
- Keyword Optimisation
- Repurposing System Setup
- Analyse and Refine
This is how you create a Pinterest presence that actually drives website traffic and grows your email list.
What’s the Investment?
Pinterest Management (*min. 6 month retainer)
- Customised Pinterest strategy so we have a clear plan on how to reach your goals
- Account optimisation to ensure your Pins get seen
- Keyword research so your Pins can be found by your ideal audience and get views
- Creation and scheduling of optimised Pin graphics + copy and repurposing of Instagram Reels on autopilot
- Creation of a content library to easily repurpose your old content for more views and website traffic via Pinterest
- Monthly analytics report + walkthrough so that you know how we’re tracking
Add Ons for your Pinterest Management Packages
📌 Pinterest Ads Management: AUD$350 (+ ad budget)
For up to 2 ad campaigns set up in Pinterest Ads Manager
Pinterest Management FAQs
What stage of business do I have to be at for Pinterest management services?
Pinterest is not for beginner business owners.
I have seen the best results come from clients who are already publishing new content regularly. This could be product pages on a website, blog content, Youtube videos or podcasts.
Your offers should already be selling, and you’re looking to repurpose content to another platform so that we can reach new audiences without creating more (so that we know increasing traffic to your lead magnets or website will result in more sales).
Why 6 months minimum?
Pinterest is a long-term traffic strategy. Most accounts need 3-4 months to build momentum with the algorithm. A 6-month commitment ensures we get you actual results, not just “we’re getting started” progress.
What if I don't have much content to repurpose?
I recommend that you at least have a website, and have been publishing content to social media regularly.
Put in an application and I’ll assess if you have enough content to make Pinterest management worthwhile right now.
Do you work with [my industry]?
Pinterest works brilliantly for: graphic designers, product-based businesses, bloggers, photographers and anyone with visual content.
My clients have included artists, graphic designers, photographers and eCommerce businesses.
If you’re unsure, the questionnaire will help us determine fit.
What results can I expect from investing in a Pinterest Manager?
Every business is different, but my clients typically see increased website traffic, email list growth, and better brand visibility within 90 days.
Some see sales directly from Pinterest, others see it nurture leads that convert later.
Can you manage my other social media accounts as well?
Yes, on one condition – you have existing marketing assets that I can repurpose strategically, OR if you don’t mind creating your own content but want me onboard to review + refine your content (like a co-creator!)