With the current times we’re in, it’s no surprise more people are going online to escape reality and destress. One of the ways I cope with stress is by scrolling through photos or videos of adorable animals.
In a 2016 study by NewsWhip, posts with pets had a paw-sitive effect on likes and comments across all industries, compared to regular posts.
So why do we tend to like or share that photo of a cute animal on social media?
Primrose, a silver tabby kitten perched in the crook of a tree, mouth open in a big smile.
Here’s what I’ve learnt after running an Instagram account for my cat, Primrose:
Pets are relatable
You don’t have to live in the same country, speak the same language or fall within a particular demographic. People from all over the world can relate to posts about pets – pet owners see their furry friends as part of the family, and in a well-thought-out post, people who don’t own pets can see their own emotions, fears and dreams reflected through the lens of a pet.
Most people are animal lovers
Most people like pets; they don’t get involved in politics, embroiled in controversy, or offend others. Therefore, it’s relatively safe to create a post which includes a pet. In fact, mass appeal means that posts that include pets reach a broader audience and get better engagement.
People love sharing content about pets
When people relate and engage, they will share. Cute puppy? – the world has to see this! All this sharing means that posts reach more people, which leads to more engagement. Great for social media and growing brand awareness. The paw-sibilities are endless.
What do you think? Is the idea of including pets in social media posts just barking mad, or are you going to give it a go?