Pinterest Marketing: 5 Amazing Benefits for Small Businesses

Why use Pinterest for small business

Are you a small business owner who wants to hop off the content creation wheel? I’m going to tell you a better way to get your offers or products seen by more people. Harness the power of Pinterest. With over 400 million people using Pinterest every month, it’s the perfect place to reach potential customers who are already searching for what you offer.

In this article, I’ll tell you all about Pinterest, why use Pinterest for business, and 5 amazing benefits of this platform that you’ll love as a small business owner.

Isabel, a social media manager looks at Pinterest app on her smartphone.

What is Pinterest?

A common misconception is that Pinterest is another social media platform. That couldn’t be further from the truth. Imagine Google and Instagram combined – helloooo Pinterest. It’s a visual search engine where people are looking for inspiration, products, or help in planning their next big purchase.

Why use Pinterest for business

Despite its popularity, not many people know how to use Pinterest effectively for business. It’s a platform that is often overlooked when it comes to marketing. But you – smart cookie – know that you have to make better use of your existing social media content if you want to avoid burnout.

And Pinterest can help you do just that.


Why invest in the power of Pinterest marketing

Pinterest supports the little guys

On most social media platforms, it’s now transitioning to pay to play. But not for Pinterest. In fact, 97% of Pinterest searches are unbranded. This means your small business stands the same chance as bigger brands to be found. The Pinterest algorithm also loves driving people off the platform. Use that to your advantage – direct traffic to your mailing list, products, or offers.

Number of followers doesn’t matter

Screenshot of Isabel's Pinterest account showing 2 followers and 4100 monthly views.

Your Pins are shown to people who are searching for your product or offer. It doesn’t matter whether they are following you or not. The most important thing is to include words that people will type in search engines (like Google) in your Pin images, titles and descriptions so that people can find your Pins.  

You can hop off the content creation wheel

For those who don’t have any more time to create new content, Pinterest is a lifesaver. Did you know that Pinterest regards a new Pin graphic as “new content”? All you have to do is create a new image and you can link it to the same resource on your website, or the same social media post, without changing anything else. How’s that for effective content repurposing?

Content lasts longer on Pinterest than on social media platforms


On Instagram, your post is usually seen by people immediately or up to a few weeks before fading into memory. Then you have to create something new again to be seen.

Pinterest is a different beast. It’s a slow growing platform that might take time to see results. But your Pins can be found by people months to years after the time when you’ve originally posted it.

Set and forget

Let’s face it, social media engagement takes up HOURS of time. Replying to messages, comments, clearing spam (argghhh!). When you join Pinterest, you’re saying bye bye to the hassle of engaging with others. As mentioned previously, the most important thing is making sure you have keywords that people are searching for. This means you simply need to create and schedule your Pin, then let it run its course. How easy is that?

Ready to get started on Pinterest today? Then join Illuminate – my Pinterest mastery membership. Save the time DIY-ing Pinterest on your own and get 1:1 access to me, your own personal Pinterest expert, to boost your Pinterest growth.

Skip to content