Threads, the latest social media sensation, has taken the world by storm with over 100 million users in just 2 weeks. Before you dismiss it as yet another app to add to your ever-growing to-do list, let’s dive into what Threads is all about. In this guide, we’ll explore what exactly is Meta Threads, how to create a Threads account and its features, and uncover how you can use the app to build an authentic brand and foster a community of raving fans.
What is Threads?
Threads is a new social media app created by Meta, who owns Facebook, Instagram and Whatsapp. It’s designed for sharing text-based posts and links, just like Twitter. Recently, users have been embracing the app’s interactive features, inserting GIFs, photos, and even the odd Instagram Reel (not recommended, unless you want your brand to stand out like a sore thumb!).
Unlike Twitter, posts a.k.a. Threads, can be a generous 500 characters long. This means it’s easier than ever to use Threads to tell compelling stories, share your thoughts or interact with others without being restricted by a strict character limit.
How do you create a Threads account?
For now, Threads can only be accessed on mobile.
Creating your Threads account is as easy as going into Instagram on your phone, tapping the Hamburger icon and then tapping Threads.
The Threads app will automatically sync with Instagram and your Instagram followers will be notified to follow you on Threads – instant dopamine hit!
While you can import your Instagram bio and link, my recommendation is to create a separate duplicated link so that you can track the number of visitors going from Threads to your website.
So you’ll know how much web traffic is coming from Threads.
What to post on Threads?
After exploring the Threads app since it launched, I’ve noticed 3 main content approaches on Threads.
1. Personal reflections: Some people use Threads as a digital journal, sharing their thoughts and experiences unrelated to their business
2. Authentic personality: Others show their brand personality on Threads while still focusing on serving their ideal target audience. It’s an extension of their brand where their unique values and brand voice shine
3. Hard sellers: People who are bombarding others with sales posts. A big NO-NO.
There’s a general consensus in the Threads community to keep things light-hearted and fun, rather than teaching others about strategy or telling them to “BUY MY SH*T” and other kinds of social media tips-type posts that tend to do well on Instagram and TikTok.
But Isabel…. what do I post on Threads then?!
Here are some easy content prompts that will get you to become a ThreadsMaster in no time (and I’ve personally tested these posts)
- Share a personal reflection that resonates with your target audience
- Ask for other people’s opinions and foster meaningful discussion
- Sound your ideas on Threads and get other people to share their thoughts
Then, use the Threads that you’ve created and repurpose them as Instagram posts! Simply tap the paper aeroplane “Share” button next to a posted Thread and share in your Instagram stories or as a post in your feed.
Final thoughts on Meta Threads
It’s clear that Threads is the new Twitter, but its casual, positive and fun cousin. Instead of using Threads as another platform to sell your offers directly, think of it as your way to connect with others, through shared interests, asking for their take on something and building meaningful relationships.
After all, we have enough social media platforms where businesses are vying for attention. In a world where everyone’s clamouring to sell, be different – connect with your audience.
It’s these genuine connections that will set your business apart and inspire loyalty in a sea of competition.