There comes a point in every online business owner’s life where you think to yourself – wouldn’t it be great if I had the budget to outsource my marketing? But you might not be earning enough yet to engage help, so you go down the DIY route instead.
Well, I’m here to tell you that there isn’t a right or wrong way to do things – but, outsourcing might not be as unreachable as you think. Read on to learn more about:
1. how do you know when’s the right time to outsource
2. my personal experience in DIYing my website
3. what led to me outsourcing website hosting
4. what if you haven’t got a big budget for outsourcing marketing right now
When is the right time to outsource?
Lemme tell you, there isn’t a right or wrong time.
It all comes down to:
- Do you feel like you’re spending waaaaay too long on tasks you don’t enjoy?
- Do you feel overwhelmed handling these tasks?
- Would letting someone else take over these tasks free your time to focus on serving clients, or on money-generating activities?
If you answered “YES!” to all three questions above, then it might be time for you to consider outsourcing.
DIY-ing my own website
When I started my social media business, I had limited funds to outsource tasks that I found difficult.
Yes, as techy as I am, there are still things I’m not an expert in (or there might be better ways of doing it that I’m unaware of).
In the early days, I built my own website on WordPress. It wasn’t hard for me – I had learnt basic HTML coding from playing Neopets (anyone else remember that?), and the drag and down Elementor builder made it a breeze to setup all my webpages. The one thing I was stuck on how to create a password-protected area for my Pinterest Growth membership, Illuminate.
At this point I was paying about AUD$300+ for a WordPress business plan – which allowed me to install the plugins I needed for my website.
So, I was wasting a lot of time trying to find a plugin that would enable me to set up a membership area on my website. By a stroke of luck, I met a website developer – Moolah Digital – through Instagram.
We had a similar style, so I thought – it’s a sign that it’s time to let an expert do my website. I got in touch with Korii (who ran Moolah Digital at the time) and told her what I needed.
Here’s the kicker.
Since I had built my website on WordPress.com, I was advised that it might be tricky to create a membership area on my website. And it would be easier to rebuild my website on WordPress.org, then Korii could help me with what I needed.
(if you don’t know what the difference between these two WordPresses are, read this. It goes real deep in detail about the pros and cons.)
So I followed the advice, rebuilt my website using a Moolah Digital template – making it look cooler than what I had anyway – and then took up the option to host my website through them.
Meaning I would get support when I ran into issues that I didn’t know how to fix myself.
Guess what? It turned out to be cheaper to host my website through Moolah Digital than subscribe to a WordPress Business plan.
That’s great and all Isabel, but what if I haven’t got a big marketing budget to outsource now?
OK OK, I hear you.
You’re wearing all the hats in your online business right now, but there isn’t enough money coming in to outsource.
Here’s the solution – done with you options.
This could be something like joining a marketing membership, where someone teaches you how to do something while you still do the posting yourself. Illuminate, my Pinterest growth membership is an example of this.
Or investing in a Marketing VIP day, where there’s no long-term commitment, but you get one task ticked off your to-do list within 24 hours, without feeling overwhelmed.
I know how hard it can be to do the thinking and doing on your own. Been there before as a marketing team of one in a non-profit. This is why I am a huge advocate of outsourcing if you can.
Because what’s worst is trying to DIY something yourself, and then having to redo it later down the track.
Just like my website.
I’m sure you realised by now that there isn’t a right time to outsource. And trying to DIY isn’t necessarily “bad”.
But when doing your own marketing is taking up HOURS of your time and leaves you feeling overwhelmed, then it might be time to pass it on to the experts.
If you’re ready for 1:1 advice on ONE marketing issue you’re currently facing in your online business, why not book in your complimentary Map Your Marketing session with me?
30-minutes of no-fluff advice on resolving a marketing issue you’re currently facing.
Book your session below.