If you find yourself constantly creating new content for use on social media, then hold up!
There’s a simpler way to post regularly online – and it’s called content repurposing.
What is content repurposing?
Content repurposing is creating new content from your existing content.
Here are 3 examples of content repurposing:
- Cutting your Youtube video into shorter clips for Instagram Reels or Tik Toks
- Turning a blog article into an infographic
- Capturing quotes from podcasts to use as social media posts
Some people are readers, others prefer listening to audio. By varying the format of your content, repurposing lets you reach more people that might not have seen your content the first time. It also reinforces your message and positions you as an expert in your niche.
How do I pick content for repurposing?
You want to pick content that is evergreen – meaning not time sensitive. So if you’ve got something that’s tied to the festive season, that’s a NO-NO for repurposing.
Another tip is to look at your analytics data. Which posts performed well? These topics will likely do well again if they are repurposed.
But does repurposing really work?
I worked with a client who wanted me to repurpose their Youtube videos for Tik Tok and Reels. By cutting their Youtube videos into shorter snippets, I produced enough content for them to create a post every day for 2 months!
Wanna see it in action? Check out this video snippet that I created when I interned with Rachel Pedersen, the Queen of Social Media.
So if you’re still on the fence about repurposing, this story is your sign to start.
And let’s face it, why work hard when you can work smart?
Are you an online business owner who needs help figuring out how you can repurpose your content to save time and get more views?
You’re invited to book in your complimentary 30-minute value call with me. It’s designed to solve ONE marketing problem you’re currently facing.